Learning more about your InYourArea performance statistics
We’re improving how we report ad performance. Learn more about your stats…
As the UK's local platform for trusted news, views and things to do, we pride ourselves on being part of neighbourhoods throughout the UK.
However, we know that local businesses are at the heart of every community and we want to help connect you with the people that matter - your potential customers.
We also know that every penny you spend on marketing is important, which is why we provide you with access to your performance data, 24/7, so you can see exactly how our solutions are working for you.
To help ensure you can better understand these metrics, we’ve provided a simple overview below:
Times Your Advert Was Shown
The total number of opportunities we have given for your advert to be seen - this does not guarantee that your advert will have been on screen.
Times People Saw Your Advert
The number of times where at least 50% of your advert has been on the user’s screen for a minimum of 1 second.
Total Clicks
The number of times your advert has been clicked or tapped on (interacted with) by our users.
Viewable CTR (Click Through Rate)
The percentage of people who have clicked on your ad, measured against those who saw your advert.
Now you understand what these mean, you may be wondering how we’re improving this reporting.
Search engines, like Google, help bring more local people to InYourArea. To do this, they need to understand our content, so they can match that to searches made by their users. They achieve this by using ‘bots’ to look at the content of millions of sites, including InYouArea, so they can decide on the most relevant results to show for each search.
Bots browse a website to understand the information it contains. Whilst they can ‘see’ our content, including your adverts, they’re not real people. Therefore, to ensure your stats provide a more accurate reflection of the exposure to local people, we’re now excluding ‘bot’ traffic from your dashboard.
This change is part of our continued commitment to deliver the best possible service for all members of the InYouArea community.
